Chop & Hue Excites For Merrell’s Altalight

How Light is Altalight? Our designer’s challenge was to come up with an exciting, fresh way to show how light the new Altalight hiker really is. After a few concept meetings with the full C&H internal team, we shared our storyboards with our friends at Merrell. Once our boards were approved, we moved on to a few rough renderings, and from there – our concept took flight. It is magic when our trusted clients let us create outside the lines. What fun! Please take a peek at the new Merrell Altalight in our video below.