As soon as we traded our cozy office spaces for kitchen tables and turned pajamas into our new work uniforms, we knew things were going to be different. But at Chop & Hue, we've always been fans of different. It’s where we find our best ideas, after all.
Swapping our round-table brainstorming for digital catch-ups was a change of pace. We missed the coffee-fueled chatter, the scribbles on the whiteboard, but we also discovered a newfound appreciation for our homes' quiet corners, where creative sparks often flew the brightest.
Faced with physical distance, we had to adapt. True to our form, we turned to creativity. We upgraded our server for faster connectivity, optimized our home offices for better production, and established new processes. This revamp ensured our clients and collaborators stayed connected and creatively involved. In essence, no amount of distance could put a damper on our mission to create outstanding content.
Take a dive into a curated selection of our creations, a testament to our unwavering determination and digital connectivity. Enjoy some of our favorites ranging from an all too familiar Master Class, comedic commercials, and even a custom song and animation to inspire remote learning. Plus, the Disco video that is featured above wa shot, edited, acted and voiced by Greg Sunmark. Disco loved it so much they ordered another round.
Our proudest moments came from our collaboration with Hush Puppies. Working closely with them, we were able to help reshape their video editing strategies, provide fresh approaches to product showcases, and redefine their storytelling techniques. Our team and Hush Puppies proved that distance could not only be bridged but also leveraged for creative advantage.
We were able to help reshape their video editing strategies, provide fresh approaches to product showcases, and redefine their storytelling techniques—all while working remotely!
The success story didn't stop there. The impact of our work with Hush Puppies reverberated the soles of other brands under the Wolverine Worldwide umbrella. Brands such as Merrell and CAT Footwear were so inspired that they approached us to work the same magic for them! As we gracefully navigated through constant changes, our creative brilliance shone brightly, gaining widespread recognition for our innovative approach during the Covid-19 era.
It taught us that creativity isn't limited by four walls, nor does it care about the miles between us. As long as we can communicate, share, and have some fancy technology at our disposal, we'll keep on creating, inspiring, and weaving stories that are both grand and intimate.
In the face of challenges, we embraced our creative prowess, fueled by innovation and unwavering drive. But you know what mattered most? Our unwavering commitment to our clients and our craft. Funny thing is our isolation, in many ways, made us more connected than ever. It taught us that creativity isn't limited by four walls, nor does it care about the miles between us. As long as we can communicate, share, and have some fancy technology at our disposal, we'll keep on creating, inspiring, and weaving stories that are both grand and intimate.
